Nov 27, 2024

2021-2022 Cal State East Bay Catalog

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2021-2022 Cal State East Bay Catalog [ARCHIVED CATALOG]

Advertising Minor

The advertising minor allows students to integrate an interdisciplinary set of advertising-related courses with their own major and their general education requirements. The Advertising minor prepares students for a variety of careers in the fast-growing field of advertising. Typical job areas include advertising sales, graphic design, creative services, copywriting, media buying, account planning, digital marketing, and social media advertising.

Minor Requirements (24 units)

Required Courses

Take the following 6 units:

MKTG 300 - Marketing Principles Units: 3
MKTG 426 - Advertising and Promotion Management Units: 3

Elective Courses

Take the following 18 units as outlined below:

Note: COMM 453 has a prerequisite that is not explicitly listed in the Advertising minor. Taking COMM 453 will lead to a total of more than 24 units to com. COMM 357 is a prerequisite for COMM 387 and COMM 453.

Choose two (2) courses for 6 units from the following:
MKTG 310 - Marketing Research Units: 3
MKTG 314 - Consumer Behavior Units: 3
MKTG 415 - Corporate Communications Units: 3
MKTG 427 - Digital Marketing and Social Media Units: 3
Choose three (3) courses for 12 units from the following:
COMM 326 - Social Media and Social Change Literacies Units: 4
COMM 357 - Principles of Advertising Units: 4
COMM 387 - Advertising Design and Production Units: 4
COMM 420 - Organizational Transformation Units: 4
COMM 453 - Strategic Communication Campaigns Units: 4

Department Courses Listed by Course Type

Communication Courses

Department of Communication

Go to information for this department.

Courses

Communication

• COMM 100 - Public Speaking Units: 3 ; Breadth Area: GE-A1
• COMM 104 - Interpersonal Communication Units: 3 ; Breadth Area: GE-A1
• COMM 202 - Communication, Media and Culture Units: 4
• COMM 203 - Communication Theories Units: 4
• COMM 206 - New Media in the Digital Age Units: 4
• COMM 224 - Argumentation and Advocacy Units: 4
• COMM 235 - Famous Politics: Media, Celebrity and Social Life Units: 3
• COMM 240 - Visual Communication and Culture Units: 4
• COMM 255 - Queer Cultures: Knowledge and Literacy Units: 3 ; Breadth Area: GE-D1-2; Social Justice
• COMM 256 - Persuasion Theory and Practice Units: 4
• COMM 260 - Documentary Film Studies Units: 3 ; Breadth Area: GE-C2
• COMM 266 - Digital Media Production Abroad Units: 3 ; Breadth Area: GE-C2
• COMM 300 - History and Criticism of Communication Units: 4
• COMM 304 - Quantitative Communication Research Methods Units: 4
• COMM 305 - Qualitative Communication Research Methods Units: 4
• COMM 310 - Introduction to Organizational Communication & Long Term Thinking Units: 4
• COMM 312 - Journalism History and Social Justice Units: 4
• COMM 314 - Journalism Theory and Practice Units: 4
• COMM 316 - Media and Government Units: 4
• COMM 318 - Journalism Law and Ethics Units: 4
• COMM 320 - Persuasion in Media Units: 4
• COMM 321 - Research in Persuasive Communication Units: 4
• COMM 323 - Communication of Difference Units: 4
• COMM 326 - Social Media and Social Change Literacies Units: 4
• COMM 328 - Multimedia Reporting & Writing I Units: 4
• COMM 330 - Critical/Cultural Studies Units: 4
• COMM 333 - Photojournalism Units: 2
• COMM 335 - Visual and Multimedia Storytelling I Units: 2
• COMM 357 - Principles of Advertising Units: 4
• COMM 358 - Principles of Public Relations Units: 4
• COMM 361 - Professional Speaking in Strategic Communication Units: 4
• COMM 362 - User Experience Research and Design Units: 4
• COMM 369 - Documentary History and Theory Abroad Units: 4 ; Breadth Area: GE-UD-C
• COMM 387 - Advertising Design and Production Units: 4
• COMM 388 - Public Relations Practice Units: 4
• COMM 398 - Internship Units: 1-4
• COMM 400 - Film, Communication and Culture Units: 4
• COMM 410 - Organizing Cultures of Innovation and Empathy Units: 4
• COMM 416 - Communication, Technology, and Social Change Units: 4
• COMM 417 - Game Studies Units: 4
• COMM 418 - Organizational Change, Creativity, and Innovation Units: 4
• COMM 420 - Organizational Transformation Units: 4
• COMM 425 - Digital Cultures Units: 4
• COMM 428 - Multimedia Reporting and Writing II Units: 4
• COMM 430 - Media Studies Units: 4
• COMM 433 - Discourses of Difference Units: 4
• COMM 435 - Visual and Multimedia Storytelling II Units: 2
• COMM 453 - Strategic Communication Campaigns Units: 4
• COMM 455 - Communication, Media, and Society Units: 4
• COMM 461 - Popular Culture Units: 4
• COMM 465 - Identity and Difference in Media Units: 4
• COMM 470 - Communication Campaigns Units: 4
• COMM 471 - Strategic Communication and Difference Units: 4
• COMM 475 - Digital Organizational Communication Units: 4
• COMM 480 - Moral Economies of Digital Media Units: 4
• COMM 485 - Future of Media and Society Units: 4
• COMM 488 - Conflict Management Units: 4
• COMM 490 - Independent Study Units: 1-4
• COMM 493 - Capstone: Social Justice Project Units: 2
• COMM 495 - Journalism Practicum Units: 2
• COMM 496 - Topics in Communication Units: 4
• COMM 496A - Topics in Media Production Units: 2
• COMM 497 - Issues in Communication Units: 4
• COMM 498 - Internship Units: 1-4

Communication: Graduate

• COMM 600 - Introduction to Graduate Study Units: 1
• COMM 601 - Theories in Communication Units: 4
• COMM 602 - Critical Cultural Methods Units: 4
• COMM 603 - Advanced Quantitative Research Methods Units: 4
• COMM 604 - Advanced Qualitative Research Methods Units: 4
• COMM 605 - Contemporary Rhetoric Units: 4
• COMM 620 - Internship in Communication Units: 1-4
• COMM 625 - Teaching Communication Units: 4
• COMM 630 - Media Studies Units: 4
• COMM 640 - Advanced Rhetorical Studies Units: 4
• COMM 645 - Media and Globalization Units: 4
• COMM 655 - Communication, Media, and Society Units: 4
• COMM 665 - Identity and Difference in Media Units: 4
• COMM 670 - Communication Campaigns Units: 4
• COMM 675 - Digital Organizational Communication Units: 4
• COMM 680 - Moral Economies of Digital Media Units: 4
• COMM 685 - Future of Media and Society Units: 4
• COMM 690 - Independent Study Units: 1-4
• COMM 691 - University Thesis Units: 1-6
• COMM 692 - Comprehensive Exams Units: 2
• COMM 693 - Project Units: 1-6
• COMM 696 - Topics in Communication Units: 4
• COMM 697 - Issues In Communication Units: 4
• COMM 698 - Internship Units: 1-3

Department Courses Listed by Course Type

Marketing Courses

Department of Marketing

Go to information for this department.

Courses

Business

• BUS 335 - Communications in Team Building Units: 3

Marketing

• MKTG 300 - Marketing Principles Units: 3
• MKTG 305 - Business Communication Units: 3
• MKTG 310 - Marketing Research Units: 3
• MKTG 312 - Marketing Analytics Units: 3
• MKTG 314 - Consumer Behavior Units: 3
• MKTG 398 - Internship Units: 1-3
• MKTG 415 - Corporate Communications Units: 3
• MKTG 420 - Product, Service, and Brand Management Units: 3
• MKTG 424 - Sales Management Units: 3
• MKTG 425 - Business-to-Business Marketing Units: 3
• MKTG 426 - Advertising and Promotion Management Units: 3
• MKTG 427 - Digital Marketing and Social Media Units: 3
• MKTG 430 - International Marketing Units: 3
• MKTG 432 - Marketing for New Ventures Units: 3
• MKTG 434 - Social and Digital Media Analytics Units: 3
• MKTG 440 - Marketing Strategy Units: 3
• MKTG 485 - Establishing New Enterprises Units: 3
• MKTG 487 - Practicum in Small Business Management Units: 3
• MKTG 490 - Independent Study Units: 1-4
• MKTG 497 - Seminar in Selected Marketing Topics Units: 3
• MKTG 498 - Internship Units: 1-3

Marketing: Graduate

• MKTG 601 - Managerial Communication Units: 1.5
• MKTG 607 - Marketing Management Units: 3
• MKTG 610 - Marketing Research Units: 3
• MKTG 612 - Marketing Analytics Units: 3
• MKTG 614 - Buyer Behavior Units: 3
• MKTG 620 - Product and Brand Management Units: 3
• MKTG 622 - Pricing Management Units: 3
• MKTG 624 - Sales and Distribution Management Units: 3
• MKTG 626 - Integrated Marketing Communications Units: 3
• MKTG 628 - Seminar in Digital Marketing Units: 3
• MKTG 630 - Seminar in International Marketing Units: 3
• MKTG 632 - Seminar: New Venture Marketing Units: 3
• MKTG 634 - Seminar in Social and Digital Media Analytics Units: 3
• MKTG 640 - Seminar in Marketing Strategy Units: 3
• MKTG 690 - Independent Study Units: 1-4
• MKTG 697 - Seminar in Selected Marketing Topics Units: 3
• MKTG 698 - Internship Units: 1-3