Jul 06, 2022  
2021-2022 Cal State East Bay Catalog 
2021-2022 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 305 - Business Communication

Units: 3
Students develop abilities to communicate effectively; write and revise business documents and work to understand communication in business environments and cross-cultural settings.

Prerequisites: Junior standing or above.
Equivalent Quarter Course: MKTG 3495.
Possible Instructional Methods: Entirely On-ground, or Entirely Online.
Grading: A-F grading only.
Course Typically Offered: Fall & Spring

Student Learning Outcomes - Upon successful completion of this course students will be able to:
  1. Identify the elements of the business communication process.
  2. Use business English clearly, concisely, and correctly. Write professional and effective business documents, including memos, email, letters, and reports.
  3. Complete a variety reading and writing tasks that incorporate subject-matter knowledge
  4. Demonstrate subject-matter knowledge appropriately following professional business communication standards.
  5. Adjust their writing for different audiences, showing awareness of expectations for academic writing in general and adhering to appropriate business communication conventions.
  6. Demonstrate critical thinking and logical reasoning in the development and organization of ideas in written texts.
  7. Take into account multiple perspectives and key disciplinary concepts when making an argument for their ideas in writing.
  8. Revise their writing in response to feedback in order to improve development, clarity, coherence, and correctness.
  9. Deliver effective business presentations.
  10. Identify and apply effective employment interviewing strategies.
  11. Use business communication technologies.
  12. Recognize and appreciate cross-cultural business communication issues.
  13. Identify and apply effective small group behavior strategies

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