Jul 06, 2022
MKTG 305 - Business Communication
Students develop abilities to communicate effectively; write and revise business documents and work to understand communication in business environments and cross-cultural settings.
Prerequisites: Junior standing or above.
Equivalent Quarter Course: MKTG 3495.
Possible Instructional Methods: Entirely On-ground, or Entirely Online.
Grading: A-F grading only.
Course Typically Offered: Fall & Spring
Student Learning Outcomes - Upon successful completion of this course students will be able to:
- Identify the elements of the business communication process.
- Use business English clearly, concisely, and correctly. Write professional and effective business documents, including memos, email, letters, and reports.
- Complete a variety reading and writing tasks that incorporate subject-matter knowledge
- Demonstrate subject-matter knowledge appropriately following professional business communication standards.
- Adjust their writing for different audiences, showing awareness of expectations for academic writing in general and adhering to appropriate business communication conventions.
- Demonstrate critical thinking and logical reasoning in the development and organization of ideas in written texts.
- Take into account multiple perspectives and key disciplinary concepts when making an argument for their ideas in writing.
- Revise their writing in response to feedback in order to improve development, clarity, coherence, and correctness.
- Deliver effective business presentations.
- Identify and apply effective employment interviewing strategies.
- Use business communication technologies.
- Recognize and appreciate cross-cultural business communication issues.
- Identify and apply effective small group behavior strategies
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