MKTG 310 - Marketing Research

Units: 3
Marketing research process. Topics include problem formulation, research design, research instrument development, data collection and analysis, and report writing and presentation. Students implement marketing research techniques through assignments and/or projects.

Equivalent Quarter Course: MKTG 3445.
Possible Instructional Methods: Entirely On-ground, or Entirely Online.
Grading: A-F grading only.
Course Typically Offered: Fall & Spring

Student Learning Outcomes - Upon successful completion of this course students will be able to:

Demonstrate an understanding of the role and process of research in making marketing decisions.
Apply skills and techniques in designing data collection instruments including surveys.
Apply skills in collecting and coding primary data.
Analyze marketing research information to guide managerial decisions.
Utilize the appropriate statistical software for data analysis.
Communicate marketing research results in both oral and written form.
Integrate knowledge, skills, and techniques of marketing research in a marketing research project.