Mar 29, 2024  
2021-2022 Cal State East Bay Catalog 
    
2021-2022 Cal State East Bay Catalog [ARCHIVED CATALOG]

Add to Folder (opens a new window)

COMM 387 - Advertising Design and Production


Units: 4
An applied course emphasizing creative copywriting and layout design, media planning and buying, and account management. Students acquire hands-on experience in the preparation of advertising materials for the Pioneer Advertising Agency.  

Prerequisites: COMM 357.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Course Typically Offered: Fall ONLY


Student Learning Outcomes - Upon successful completion of this course students will be able to:
  1. Understand important concepts, principles and techniques of advertising copywriting and layout design;
  2. Understand important concepts and mathematical formulas of media planning and sales;
  3. Understand print, broadcast, digital, and alternative media, and how they work to achieve advertising goals;
  4. Understand the roles, functions and activities of account managers, creatives, and media planners and buyers;
  5. Become proficient in the use of advertising design software and media planning software.




Add to Folder (opens a new window)