Jul 06, 2022  
2021-2022 Cal State East Bay Catalog 
2021-2022 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 497 - Seminar in Selected Marketing Topics

Units: 3
Selected topics emphasizing the integration of marketing literature with current business practices through seminar discussions and individual field investigations.

Equivalent Quarter Course: MKTG 4450.
Repeatability: May be repeated for credit for a maximum of 6 units when content varies.
Possible Instructional Methods: Entirely On-ground, or Entirely Online.
Grading: A-F grading only.
Course Typically Offered: Fall ONLY

Student Learning Outcomes - Upon successful completion of this course students will be able to:
  1. Critically analyze the selected marketing issues.
  2. Apply marketing concepts and strategies to the analysis of a variety of marketing issues.
  3. Identify the forces that shape how marketing decisions are actually made.

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