MKTG 497 - Seminar in Selected Marketing Topics

Units: 3
Selected topics emphasizing the integration of marketing literature with current business practices through seminar discussions and individual field investigations.

Equivalent Quarter Course: MKTG 4450.
Repeatability: May be repeated for credit for a maximum of 6 units when content varies.
Possible Instructional Methods: Entirely On-ground, or Entirely Online.
Grading: A-F grading only.
Course Typically Offered: Fall ONLY

Student Learning Outcomes - Upon successful completion of this course students will be able to:

Critically analyze the selected marketing issues.
Apply marketing concepts and strategies to the analysis of a variety of marketing issues.
Identify the forces that shape how marketing decisions are actually made.