MKTG 415 - Corporate Communications

Units: 3
Development of organizational image campaigns by identifying corporate culture, corporate image, intra-organizational goals. Determining media strategies, tactics, and tools for lobbying, trade organization relations, press agentry, publicity, internal communications, and public opinion research included in the context of social responsibility.

Equivalent Quarter Course: MKTG 4415.
Possible Instructional Methods: Entirely On-ground, or Entirely Online.
Grading: A-F grading only.
Student Learning Outcomes - Upon successful completion of this course students will be able to:

Identify major functions of organizational communication departments within corporations.
Identify the design of a corporate communication strategic model.
Recognize and identify special communication functions such as consumer, investor, government, media, etc.
Recognize the importance of primary constituents of an organization.
Appreciate the value of communicating effectively for planning purposes.
Define and identify the impact of communication technologies on image and identity and reputation management.
Implement problem-solving strategies associated with crisis communication