Jul 06, 2022  
2021-2022 Cal State East Bay Catalog 
    
2021-2022 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 601 - Managerial Communication


Units: 1.5
Managerial communication concepts, tools, and skills. Emphasis on building advanced oral and written communication skills in the context of managerial leadership. Apply communication tools and knowledge: self assessment; interpersonal, organizational, and intercultural; focus on the role of persuasive communication.

Prerequisites: Post-baccalaureate standing and department consent.
Credit Restrictions: Not open to students with credit for BUS 601.
Equivalent Quarter Course: MKTG 6120.
Possible Instructional Methods: Entirely On-ground, or Hybrid.
Grading: A-F grading only.
Student Learning Outcomes - Upon successful completion of this course students will be able to:
  1. Understand and apply the fundamentals of effective managerial communication and influence, including relevant theories of managerial communication for individuals and teams in modern multinational organizations.
  2. Critically analyze the role of ethics in the managerial communication in organizations.
  3. Apply cross-cultural and diversity awareness and skills appropriate in team building, managerial and leadership communication.
  4. Apply effective interpersonal communication skills in listening and adaption, teamwork, and managerial leadership.
  5. Apply effective written communication skills in documents such as memos, letters, proposals, emails, and reports.




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