MKTG 640 - Seminar in Marketing Strategy

Units: 3
Concepts and tools used to develop strategic plans. Key topics include segmentation, targeting, positioning, differentiation, and other strategic considerations. Through case studies, lectures, simulations, and group projects, students acquire managerial insight and expertise in designing effective strategies.

Prerequisites: MKTG 607.
Equivalent Quarter Course: MKTG 6420.
Possible Instructional Methods: Entirely On-ground, or Hybrid.
Grading: A-F grading only.
Student Learning Outcomes - Upon successful completion of this course students will be able to:

Apply conceptual knowledge, tools, and skills in designing effective marketing strategies.
Develop segmentation strategies, targeting strategies, positioning strategies, and differentiation strategies.
Identify sustainable core competencies and key competitive advantages.
Recognize the environmental factors that may affect marketing strategies.
Discuss orally and in writing the strategic plan, the rationale for various strategic decisions, and the constraints.
Recommend appropriate solutions to the identified strategic problems.