COMM 388 - Public Relations Practice

Units: 4
An applied course emphasizing message writing, editing, graphic design, layout, and dissemination across multimedia platforms for communication with various organizational publics. Students acquire hands-on experience in the preparation of departmental publications.

Prerequisites: COMM 358.
Possible Instructional Methods: Entirely On-ground, or Entirely Online, or Hybrid.
Grading: A-F grading only.
Student Learning Outcomes - Upon successful completion of this course students will be able to:

Understand the basics of copy writing, editing, graphic design, and layout for public relation messages;
Know how to disseminate public relation messages across multimedia platforms;
Become proficient in the use of copy editing and graphic design software.