MKTG 440 - Marketing Strategy

Units: 3
Integrate major themes in core and elective marketing courses. Topics include segmentation, targeting, positioning, differentiation, and other strategic considerations. Focus is on how to create, gain support for, and execute marketing plans that build strong and enduring businesses.

Equivalent Quarter Course: MKTG 4400.
Possible Instructional Methods: Entirely On-ground, or Entirely Online.
Grading: A-F grading only.
Course Typically Offered: Fall & Spring

Student Learning Outcomes - Upon successful completion of this course students will be able to:

Understand the strategic implications of segmentation, targeting, and positioning.
Analyze dynamic business opportunities and their implications on a firm’s marketing strategy.
Identify sustainable core competencies and key competitive advantages.
Develop a marketing plan incorporating the segmentation, targeting, and positioning elements.
Communicate evidence and rationale for the marketing plan in both verbal presentation and written report.
Recommend appropriate solutions to identified strategic problems.