MKTG 630 - Seminar in International Marketing

Units: 3
Advanced knowledge and managerial skills needed in international marketing. Key topics include marketing concepts, tools, and considerations set in a cultural context. Case studies, lectures, and group/individual projects provide managerial insight and expertise in designing effective global marketing strategies.

Prerequisites: MKTG 607.
Equivalent Quarter Course: MKTG 6470.
Possible Instructional Methods: Entirely On-ground, or Hybrid.
Grading: A-F grading only.
Student Learning Outcomes - Upon successful completion of this course students will be able to:

Assess how culture affects marketing abroad.
Identify the different orientations in identifying target markets.
Analyze how marketing decisions at the managerial level are made when there are differences in the political, legal, economic, and cultural environments.
Assess the issues confronting multinational companies.
Analyze the buyer’s decision-making process and the factors that influence the process.
Identify the considerations in the standardization versus customization strategies.
Create effective marketing mix strategies.
Apply the different aspects of marketing to develop a comprehensive approach to problem-solving.
Demonstrate creativity in decision-making; Demonstrate writing, presentation, team-building, and leadership skills.