MKTG 622 - Pricing Management

Units: 3
Pricing strategies, tactics, methods, laws, treatment of costs, effect of sales promotion, consideration of competition and customers for pricing. Lectures, discussion of relevant articles, and analyses of cases and pricing problems emphasized.

Prerequisites: MKTG 607.
Equivalent Quarter Course: MKTG 6412.
Possible Instructional Methods: Entirely On-ground, or Hybrid.
Grading: A-F grading only.
Student Learning Outcomes - Upon successful completion of this course students will be able to:

Distinguish relevant from irrelevant costs when setting prices.
Measure consumers’ price sensitivity, to measure utility of different price levels to consumers and to measure price consumers are willing to pay.
Identify different pricing strategies a firm can utilize.
Analyze competition for pricing decisions.
Apply value based pricing method. Identify the importance of pricing at segment level.
Evaluate legal and ethical aspects of pricing decisions.