Mar 28, 2024  
2021-2022 Cal State East Bay Catalog 
    
2021-2022 Cal State East Bay Catalog [ARCHIVED CATALOG]

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COMM 453 - Strategic Communication Campaigns


Units: 4
Applies theories and principles of advertising, public relations, political campaigns and marketing communication to research, creation and production of all aspects of an actual campaign. Emphasis on the importance of a coordinated effort integrating various strategic communication tools.  

Prerequisites: COMM 357 and COMM 358.
Equivalent Quarter Course: COMM 4530.
Possible Instructional Methods: Entirely On-ground, or Entirely Online, or Hybrid.
Grading: A-F grading only.
Course Typically Offered: Fall & Spring


Student Learning Outcomes - Upon successful completion of this course students will be able to:
  1. Understand the definition, theories, and applications of strategic marketing communications;
  2. Identify and understand major tools of strategic marketing communications;
  3. Understand and apply a model for developing, implementing and evaluating communication campaigns to a group project.




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