Oct 06, 2022  
2021-2022 Cal State East Bay Catalog 
2021-2022 Cal State East Bay Catalog [ARCHIVED CATALOG]

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COMM 357 - Principles of Advertising

Units: 4
Principles of advertising applied to the creation and production of advertising messages in their many forms including the investigation of the psychological, sociological, economic, and legal aspects.  

Equivalent Quarter Course: COMM 4520.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Course Typically Offered: Fall & Spring

Student Learning Outcomes - Upon successful completion of this course students will be able to:
  1. Understand fundamental theories, concepts, principles and tools of advertising;
  2. Know how to define, synthesize and apply theories, concepts, and principles of advertising;
  3. Develop the ability to critically and analytically interpret and evaluate real-world advertising campaigns, including content, philosophies, practices and effects;
  4. Develop the ability to systematically develop, implement and evaluate an effective advertising campaign.

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