COMM 256 - Persuasion Theory and Practice

Units: 4
Identify, examine, and apply theories of persuasive communication. Emphasis on cultural and diversity variables, media, and strategic applications.

Equivalent Quarter Course: COMM 3560; COMM 320 also equivalent to COMM 3560.
Possible Instructional Methods: Entirely On-ground, or Entirely Online, or Hybrid.
Grading: A-F or CR/NC (student choice).
Course Typically Offered: Fall & Spring

Student Learning Outcomes - Upon successful completion of this course students will be able to:

Create, analyze, edit, and respond to written, spoken, and visual messages in multiple formats and contexts;
Research and evaluate effective communication including design and production techniques using quantitative, qualitative, and critical inquiry;
Effectively communicate as leaders and participants in collaborative and individual contexts involving divergent ideas, conflicts, and relationships across cultural and gender differences.