MKTG 427 - Digital Marketing and Social Media

Units: 3
Use of digital and social media in the marketing of goods and services. Topics include: the relevance of emerging digital technologies to marketing activities, the problems and opportunities that digital marketing activities pose for the marketing managers.

Possible Instructional Methods: Entirely On-ground, or Entirely Online.
Grading: A-F grading only.
Course Typically Offered: Fall & Spring

Student Learning Outcomes - Upon successful completion of this course students will be able to:

Describe key digital and social media marketing concepts.
Evaluate the digital marketing context: digital marketing business models, performance metrics, and role of strategic planning.
Analyze the environmental factors that may affect the effectiveness of digital marketing activities.
Apply the knowledge, concepts and tools of digital and social media in making marketing decisions.