Dec 01, 2021  
2021-2022 Cal State East Bay Catalog 
    
2021-2022 Cal State East Bay Catalog
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COMM 670 - Communication Campaigns


Units: 4
Study of research, practice, and criticism of communication campaigns in public, political, and professional settings. Topics may include persuasion, media effects, political communication, relationships between public relations, advertising, and media. 

Equivalent Quarter Course: COMM 6700.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.
Student Learning Outcomes - Upon successful completion of this course students will be able to:
  1. Understand and explain the research, practice, and critique of campaigns.
  2. Demonstrate understanding of how communication campaigns work in public, political, and professional settings.
  3. Conduct original research.




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