Jul 06, 2022
MKTG 485 - Establishing New Enterprises
In-depth coverage of procedures for setting up new businesses and of problems confronting managers during the critical start-up period. Uses cases, situational analyses, and projects.
Prerequisites: ACCT 215, MKTG 300, FIN 300.
Equivalent Quarter Course: ENTR 4485.
Possible Instructional Methods: Entirely On-ground, or Entirely Online.
Grading: A-F grading only.
Course Typically Offered: Variable Intermittently
Student Learning Outcomes - Upon successful completion of this course students will be able to:
- Understand the development of entrepreneurship as a field of study and as a profession.
- Understand the creative process of opportunity identification and screening.
- Be aware of the importance of innovation in the creation of sustainable competitive advantage.
- Use business models, pro-forma statements and cash flow projections to understand venture processes.
- Use a number of techniques to test a business model to ensure its viability.
- Describe a new business in a well-written venture plan.
- Understand the reasons for a choice of legal formation.
- Identify and source the necessary financial and non-financial resources available for a new venture.
- Develop a personal model showing the critical path to start-up.
- Understand the importance of building a support network for the new venture.
- Identify and implement systems for collecting and analyzing information to monitor the performance of a new firm.
- Demonstrate entrepreneurial abilities and capacity in an entrepreneurship portfolio.
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