Jul 06, 2022  
2021-2022 Cal State East Bay Catalog 
2021-2022 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 485 - Establishing New Enterprises

Units: 3
In-depth coverage of procedures for setting up new businesses and of problems confronting managers during the critical start-up period.  Uses cases, situational analyses, and projects.

Prerequisites: ACCT 215, MKTG 300, FIN 300.
Equivalent Quarter Course: ENTR 4485.
Possible Instructional Methods: Entirely On-ground, or Entirely Online.
Grading: A-F grading only.
Course Typically Offered: Variable Intermittently

Student Learning Outcomes - Upon successful completion of this course students will be able to:
  1. Understand the development of entrepreneurship as a field of study and as a profession.
  2. Understand the creative process of opportunity identification and screening.
  3. Be aware of the importance of innovation in the creation of sustainable competitive advantage.
  4. Use business models, pro-forma statements and cash flow projections to understand venture processes.
  5. Use a number of techniques to test a business model to ensure its viability.
  6. Describe a new business in a well-written venture plan.
  7. Understand the reasons for a choice of legal formation.
  8. Identify and source the necessary financial and non-financial resources available for a new venture.
  9. Develop a personal model showing the critical path to start-up.
  10. Understand the importance of building a support network for the new venture.
  11. Identify and implement systems for collecting and analyzing information to monitor the performance of a new firm.
  12. Demonstrate entrepreneurial abilities and capacity in an entrepreneurship portfolio.

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