Oct 01, 2022  
2021-2022 Cal State East Bay Catalog 
    
2021-2022 Cal State East Bay Catalog [ARCHIVED CATALOG]

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COMM 470 - Communication Campaigns


Units: 4
Study of research, practice, and criticism of communication campaigns in public, political, and professional settings. Topics may include persuasion, media effects, political communication, relationships between public relations, advertising, and media.

Possible Instructional Methods: Entirely On-ground.
Grading: A-F or CR/NC (student choice).
Student Learning Outcomes - Upon successful completion of this course students will be able to:
 

  1. Understand and explain the research, practice, and critique of campaigns;
  2. Demonstrate and understanding of how communication campaigns work in public, political, and professional settings.




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