Jul 06, 2022  
2021-2022 Cal State East Bay Catalog 
2021-2022 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 607 - Marketing Management

Units: 3
Advanced concepts and analysis with a strategic focus on developing marketing plans and programs. Focus on marketing decisions in a globally competitive environment concerning market segmentation, targeting, and positioning. Covers the core marketing management concepts within a strategic framework. Formerly BUS 607.


Prerequisites: Post-baccalaureate standing.
Equivalent Quarter Course: MKTG 6215.
Possible Instructional Methods: Entirely On-ground, or Hybrid.
Grading: A-F grading only.
Student Learning Outcomes - Upon successful completion of this course students will be able to:

  1. Demonstrate an understanding of fundamental concepts of marketing.
  2. Identify the scope of marketing covering different functions of a marketing manager.
  3. Identify ethical and legal implication of marketing decisions.
  4. Analyze global business opportunities and its implications on a firm’s marketing strategy.
  5. Apply the conceptual knowledge and analytical tools to systematically analyze and solve marketing problems.
  6. Make both strategic and tactical marketing decisions.
  7. Communicate the detailed analysis of marketing problems and alternative solutions in both verbal and written presentation of their reports.
  8. Integrate various elements of marketing to develop a marketing plan.

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