MKTG 697 - Seminar in Selected Marketing Topics

Units: 3
Readings, discussion, and research on contemporary and/or significant issues in Marketing. Application of concepts, tools, and techniques associated with a special topic in marketing.

Prerequisites: MKTG 607.
Equivalent Quarter Course: MKTG 6450.
Repeatability: May be repeated for credit for a maximum of 6 units when content varies.
Possible Instructional Methods: Entirely On-ground, or Hybrid.
Grading: A-F grading only.
Student Learning Outcomes - Upon successful completion of this course students will be able to:

Critically analyze marketing issues.
Apply marketing concepts and strategies to the analysis of a variety of marketing issues.
Identify forces that shape marketing decisions.