Business Analytics, B.S.
Program Description
To build computational skills with business insights, this designated STEM program explores emerging technologies and business practices in next-generation analytics, such as AI, ML, data pipeline, ITsystems, blockchain, business intelligence, and digital strategy. This program blends computer science skills with business applications to help students build core competencies and learn how to interpret analytical findings, uncover business-relevant insights, and advance their careers.
The innovative curriculum consists of rigorous courses that will help build your capabilities in technical, analytical, and operational areas to prepare your career with computer analytics and management skills. The Business Analytics major requires four sets of courses: lower-division core courses (10-11 units), upper-division core courses (33 units), courses to fulfill concentration requirements (18 units), and elective courses in individual interest. For qualified students, this program can be blended with an accelerated MBA pathway to receive an AACSB-accredited MBA Degree by taking 30 units of MBA core courses.
Program learning outcomes
1. Identify appropriate quantitative tools and methods to solve business problems.
2. Identify appropriate technology tools to solve business problems.
3. Use data analytics models in making effective business decisions.
4. Employ technology to analyze data and to aid decision-making.
5. Explain analytical results in their project reports and other assignments to people with technical and non-technical backgrounds.
6. Apply analytic skills to evaluate sustainability issues within a business environment and identify areas for improvement.
7. Apply analytic skills to evaluate diversity, social justice, and equality performance within a business environment and identify the areas for improvement.
Program Roadmaps
Program Roadmaps
These program roadmaps represent recommended pathways through the program. Please see an advisor to create an education plan that is customized to meet your needs.
4-Year Freshmen Roadmaps
2-Year ADT Roadmaps
Information System and Supply Chain Analytics Concentration
The coursework in Information Systems and Supply Chain Analytics concentration integrates the knowledge from developing and managing information systems technology, designing value-added processes across various organizations involved in supplying goods or providing services, with analytics tools that are applied to discover, interpret and communicate meaningful information and patterns through analyzing data. Graduates of this concentration can radically design the supply chains to become more resilient, deploy information systems to create visibility and capture all available data sources, and utilize analytics to generate insights to improve organizations’ decision-making
Marketing Analytics Concentration
The “data explosion” in the business world has increased the need for analysts of all kinds and in all types of industries. Marketing management, advertising, digital marketing, data modeling, consumer insights, marketing communications - these are all possible fields for someone with skills and experience in marketing analytics. Students completing the coursework in the Marketing Analytics concentration acquire the knowledge and skills necessary to utilize a variety of analytical tools and applications for marketing decision-making in a digital and data-rich environment. In particular, students will learn to view marketing through a customer-centric lens and advancing their analytics capabilities. They will learn how to leverage data and cutting-edge analytical tools for making strategic marketing decision and improving the effectiveness of marketing programs.
Admission Requirements
The B.S. in Business Analytics is open to students planning a career or advancing their career in the business analytics fields and for those who meet CSUEB requirements for freshmen or transfer students. The admission requirements can be found in CSUEB admission office: https://www.csueastbay.edu/admissions/index.html
Career Opportunities
Recent demand for business analytics positions is on the rise, and there is seemingly no end in the next 10 years and beyond. While the U.S. Bureau of Labor Statistics (BLS) does not record statistics for the exact job title “Business Analyst”, it does track multiple job categories that fall under the broader umbrella of business analysis, including Management Analysts, Financial Analysts, Market Research Analysts, Operations Research Analysts, and so on. There are different growth expectations for various jobs in the field between 2020 and 2030. The projected job growth for management analysts, operations research analysts, and market research analysts is faster or much faster than the average projected growth for employment as a whole in the United States. It is expected that, in the next 10 years, the US will need 90,679 new jobs every year in the business analytics area. Among them, 18,135 or 20% of annual job openings are expected in California alone.
Student standing and progress toward degree
The proposed B.S. in Business Analytics program is designed to be completed in eight semesters or four academic years. To meet the normal progress requirement, undergraduate students are expected to enroll in and pass an average of 15 units per semester, completing the 120 units necessary for graduation in four years. The CBE Undergraduate Advising Office and CSUEB Pioneer Coaches will advise and support students making steady progress towards their degrees.
Degree Requirements Unit-Outline
- A baccalaureate of science degree requires a total of 120 units:
- The major requirements consists of 58-59 units;
- General Education (GE) & Graduation Requirements (GR) consists of 57 units;
- Free Electives may consist of 3-5 units (actual number of free elective units may depend on GE/GR units).
Note: It may be possible to double-count units within the graduation requirements or that a course may satisfy both a graduation requirement and a major requirement. Students should contact their program advisors for information.
Additional non-curricular degree information
Academic advising is an integral part of your undergraduate education. The Academic Advisors are here to assist you in achieving your academic goals through a concept of shared responsibility. The advisors will share their knowledge, provide support and collaborate with you throughout your academic journey. For more information, please visit www.csueastbay.edu/cbeadvising.
Business Analytics Major Requirements (58-59 units)
Lower Division Core Courses (10-11)
The following 10-11 units of lower-division coursework are required:
Upper Division Core Courses (30)
The following thirty (30) units of upper-division coursework are required:
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