MGMT 673 - Entrepreneurship Strategy

Units: 3
This course addresses the creation and scaling of new businesses, deployment of innovation, capture of new markets, and how strategies, business models, leadership, funding, and risks affect the introduction of products and services as firms launch and scale new ventures.

Prerequisites: Post-baccalaureate standing.
Possible Instructional Methods: On-ground or Online-Asynchronous.
Grading: A-F grading only.
Student Learning Outcomes - Upon successful completion of this course students will be able to:

Create and exploit innovative technologies, products, services, business ideas, and market opportunities.
Learn the customer discovery process of gaining empathy, understanding customer needs and wants, getting feedback from customers, prototyping solutions, and testing a value proposition.
Understand how to present an entrepreneurial pitch, articulate customer needs and value propositions, and raise investment capital.
Learn to go from the idea phase to action and implementation, including development, manufacturing, marketing, and validation through sales.