Jul 17, 2024  
2023-2024 Cal State East Bay Catalog 
2023-2024 Cal State East Bay Catalog [ARCHIVED CATALOG]

Business Administration, M.B.A.: Strategy & Innovation Concentration

Business Administration, M.B.A. Program

Program Description

The M.B.A. program supports students’ career advancement by preparing them for positions of leadership in an increasingly diverse and globally competitive economy. The program is centered on the rigorous knowledge of the basic functional areas of business, an appreciation of management challenges in a global context, and opportunities to develop students’ interpersonal and executive leadership skills. It also enables students to deepen and broaden their knowledge and skills through elective courses in an area of concentration. The program offers a range of formats to cater to the needs of full and part time students and students seeking an executive style MBA.

Career Opportunities

There is a strong growth in opportunities for management careers in both the general and the functional areas represented in the program’s concentrations. The MBA program prepares graduates with strong foundation in general management knowledge and skills and gives them an extra edge in concentration areas that are growing in demand. Among the strong careers for those with MBA include Financial Manager, Health Services Manager, High-End Management Consultant, Human Resources Manager, Investment Banker, Investment Fund Manager, Marketing Manager, Marketing Researcher, Sales Manager, Operations and Supply Chain Manager, and Upper Management and Executive Leadership. The growing career opportunities for Finance, Marketing, HR, Operations, and Strategy validate the strength and the value of the Cal State East Bay MBA program.


The M.B.A. is open to students who hold a baccalaureate degree from an accredited college or university. Each applicant is evaluated on the basis of past academic performance as reflected in undergraduate grade point average and subsequent coursework; and results of the Graduate Management Admissions Test (GMAT) in verbal, quantitative, and the “Index Score” that involves the total GMAT score, Index Score = (Upper Division GPA x 200) + Total GMAT]. Admission to the program is selective. The average GPA and GMAT score of applicants admitted to the program varies from year to year. For last year’s admitted students profile, please visit the CBE Graduate Student Success and Services Office. GRE score, if provided, is accepted in place of GMAT. GMAT may be waived for applicants with five years or more work experience.  Online General Business and Global Innovators concentrations apply through Continuing Education: https://www.ce.csueastbay.edu/


The MBA program is designed to provide essential business knowledge to students without assuming prior business background. Therefore no specific prerequisite courses are required, but proficiency in math and statistics is expected.

Student Standing and Progress Toward the Degree

Student progress toward the degree:  “Advancement to Candidacy”.


  • Students are Advanced to Candidacy when they have completed the 42 semester units meeting the following criteria:
    • All have a course grade of “C” or better.
    • Complete a minimum of 30 units in residence after admission to the program.
    • Have a combined 3.0 grade point average (minimum) in all units taken to satisfy the requirements of the student’s degree program.
    • Have no more than 12 units for extension and/or transfer credit (any extension and/or transfer credit must be approved by the Program Director) and/or coursework taken in “Unclassified Post-baccalaureate” status.
    • All units earned within the five years immediately preceding the completion of the requirements for the degree.
    • Have completed a satisfactory program of study as determined by the College of Business and Economics and the university.

To be eligible for the M.B.A. a student must have been Advanced to Candidacy (see Graduate Information  chapter of the catalog)

Note: Students who fail to maintain progress by falling below a 3.0 GPA in their graduate courses for two or more consecutive semesters will be academically disqualified from the university.

Program Learning Outcomes

Students graduating with an M.B.A. from Cal State East Bay will be able to:

  • Identify global business opportunities, analyze global business challenges, and develop business strategies.
  • Demonstrate leadership and teamwork skills.
  • Apply advanced written communication skills.
  • Apply advanced oral communication skills.
  • Demonstrate cross-cultural awareness and sensitivity in their interpersonal and group communication.
  • Perform quantitative analyses and apply advanced technological tools to solve complex business problems.    
  • Analyze and integrate knowledge across disciplines to make managerial decisions to reach solutions to complex business problems. 
  • Recognize and analyze ethical issues in decision making.

Strategy & Innovation Concentration

Required Courses

Students select at least three (3) courses, for 12 units, from the following list of electives. The fourth course can be any elective course from other M.B.A. concentrations.

Business Administration, M.B.A. Capstone Requirement

The following capstone is required for 3 units to complete the degree:

Other Graduate & Post-Baccalaureate Degree Requirements

In addition to departmental requirements, every student must also satisfy the University requirements for graduation as described throughout this catalog. These include the 70% unit residence requirement; the five-year rule on currency of subject matter; the minimum number of units in 600-level courses; the “C” minimum grade for each graduate course; and the 3.00 cumulative grade point average.

Department Courses Listed by Course Type

Management Courses

Department of Management

Go to information for this department.


Business Analytics


Entrepreneurship: Graduate

Information Technology Management

Information Technology Management: Graduate


Management: Graduate