Advertising Minor

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Minor Requirements (24 units)

Required Courses

Take the following 6 units. Note: BUS 325 is a prerequisite for all MKTG courses listed in the Advertising minor.

BUS 325 - Marketing Principles Units: 3
MKTG 426 - Advertising and Promotion Management Units: 3

Elective Courses

Take the following 18 units as outlined below:

Note: COMM 453 has a prerequisite that is not explicitly listed in the Advertising minor. Taking COMM 453 will lead to a total of more than 24 units to com. COMM 357 is a prerequisite for COMM 387 and COMM 453.

Choose two (2) courses for 6 units from the following:
MKTG 310 - Marketing Research Units: 3
MKTG 314 - Consumer Behavior Units: 3
MKTG 415 - Corporate Communications Units: 3
MKTG 427 - Digital Marketing and Social Media Units: 3
Choose three (3) courses for 12 units from the following:
COMM 326 - Social Media and Social Change Literacies Units: 4
COMM 357 - Principles of Advertising Units: 4
COMM 387 - Advertising Design and Production Units: 4
COMM 420 - Organizational Transformation Units: 4
COMM 453 - Strategic Communication Campaigns Units: 4

Department Courses Listed by Course Type

Communication Courses

Department of Communication

Go to information for this department.

Courses

Communication

• COMM 100 - Public Speaking Units: 3 ; G.E./G.R. Area: A1
• COMM 104 - Interpersonal Communication Units: 3 ; G.E./G.R. Area: A1
• COMM 202 - Communication, Media and Culture Units: 4
• COMM 203 - Communication Theories Units: 4
• COMM 206 - New Media in the Digital Age Units: 4
• COMM 224 - Argumentation and Advocacy Units: 4
• COMM 235 - Famous Politics: Media, Celebrity and Social Life Units: 3
• COMM 240 - Visual Communication and Culture Units: 4
• COMM 255 - Queer Cultures: Knowledge and Literacy Units: 3 ; G.E./G.R. Area: D1-3; Social Justice
• COMM 256 - Persuasion Theory and Practice Units: 4
• COMM 260 - Documentary Film Studies Units: 3 ; G.E./G.R. Area: C2
• COMM 266 - Digital Media Production Abroad Units: 3 ; G.E./G.R. Area: C2
• COMM 300 - History and Criticism of Communication Units: 4
• COMM 304 - Quantitative Communication Research Methods Units: 4
• COMM 305 - Qualitative Communication Research Methods Units: 4
• COMM 310 - Introduction to Organizational Communication & Long Term Thinking Units: 4
• COMM 312 - Journalism History and Social Justice Units: 4
• COMM 314 - Journalism Theory and Practice Units: 4
• COMM 316 - Media and Government Units: 4
• COMM 318 - Journalism Law and Ethics Units: 4
• COMM 320 - Persuasion in Media Units: 4
• COMM 321 - Research in Persuasive Communication Units: 4
• COMM 323 - Communication of Difference Units: 4
• COMM 326 - Social Media and Social Change Literacies Units: 4
• COMM 328 - Multimedia Reporting & Writing I Units: 4
• COMM 330 - Critical/Cultural Studies Units: 4
• COMM 333 - Photojournalism Units: 2
• COMM 335 - Visual and Multimedia Storytelling I Units: 2
• COMM 357 - Principles of Advertising Units: 4
• COMM 358 - Principles of Public Relations Units: 4
• COMM 361 - Professional Speaking in Strategic Communication Units: 4
• COMM 362 - User Experience Research and Design Units: 4
• COMM 369 - Documentary History and Theory Abroad Units: 4 ; G.E./G.R. Area: C4
• COMM 387 - Advertising Design and Production Units: 4
• COMM 388 - Public Relations Practice Units: 4
• COMM 398 - Internship Units: 1-4
• COMM 400 - Film, Communication and Culture Units: 4
• COMM 410 - Organizing Cultures of Innovation and Empathy Units: 4
• COMM 416 - Communication, Technology, and Social Change Units: 4
• COMM 417 - Game Studies Units: 4
• COMM 418 - Organizational Change, Creativity, and Innovation Units: 4
• COMM 420 - Organizational Transformation Units: 4
• COMM 425 - Digital Cultures Units: 4
• COMM 428 - Multimedia Reporting and Writing II Units: 4
• COMM 430 - Media Studies Units: 4
• COMM 433 - Discourses of Difference Units: 4
• COMM 435 - Visual and Multimedia Storytelling II Units: 2
• COMM 453 - Strategic Communication Campaigns Units: 4
• COMM 455 - Communication, Media, and Society Units: 4
• COMM 461 - Popular Culture Units: 4
• COMM 465 - Identity and Difference in Media Units: 4
• COMM 470 - Communication Campaigns Units: 4
• COMM 471 - Strategic Communication and Difference Units: 4
• COMM 475 - Digital Organizational Communication Units: 4
• COMM 480 - Moral Economies of Digital Media Units: 4
• COMM 485 - Future of Media and Society Units: 4
• COMM 488 - Conflict Management Units: 4
• COMM 490 - Independent Study Units: 1-4
• COMM 493 - Capstone: Social Justice Project Units: 2
• COMM 495 - Journalism Practicum Units: 2
• COMM 496 - Topics in Communication Units: 4
• COMM 496A - Topics in Media Production Units: 2
• COMM 497 - Issues in Communication Units: 4
• COMM 498 - Internship Units: 1-4

Communication: Graduate

• COMM 600 - Introduction to Graduate Study Units: 1
• COMM 601 - Theories in Communication Units: 4
• COMM 602 - Critical Cultural Methods Units: 4
• COMM 603 - Advanced Quantitative Research Methods Units: 4
• COMM 604 - Advanced Qualitative Research Methods Units: 4
• COMM 605 - Contemporary Rhetoric Units: 4
• COMM 620 - Internship in Communication Units: 1-4
• COMM 625 - Teaching Communication Units: 4
• COMM 630 - Media Studies Units: 4
• COMM 640 - Advanced Rhetorical Studies Units: 4
• COMM 645 - Media and Globalization Units: 4
• COMM 655 - Communication, Media, and Society Units: 4
• COMM 665 - Identity and Difference in Media Units: 4
• COMM 670 - Communication Campaigns Units: 4
• COMM 675 - Digital Organizational Communication Units: 4
• COMM 680 - Moral Economies of Digital Media Units: 4
• COMM 685 - Future of Media and Society Units: 4
• COMM 690 - Independent Study Units: 1-4
• COMM 691 - University Thesis Units: 1-6
• COMM 692 - Comprehensive Exams Units: 2
• COMM 693 - Project Units: 1-6
• COMM 696 - Topics in Communication Units: 4
• COMM 697 - Issues In Communication Units: 4
• COMM 698 - Internship Units: 1-3

Department Courses Listed by Course Type

Marketing Courses

Department of Marketing

Go to information for this department.

Courses

Business

• BUS 335 - Communications in Team Building Units: 3

Marketing

• BUS 325 - Marketing Principles Units: 3
• MKTG 305 - Business Communication Units: 3 ; GE/GR Area: UWSR
• MKTG 310 - Marketing Research Units: 3
• MKTG 312 - Marketing Analytics Units: 3
• MKTG 314 - Consumer Behavior Units: 3
• MKTG 398 - Internship Units: 1-3
• MKTG 415 - Corporate Communications Units: 3
• MKTG 420 - Product, Service, and Brand Management Units: 3
• MKTG 424 - Sales Management Units: 3
• MKTG 425 - Business-to-Business Marketing Units: 3
• MKTG 426 - Advertising and Promotion Management Units: 3
• MKTG 427 - Digital Marketing and Social Media Units: 3
• MKTG 430 - International Marketing Units: 3
• MKTG 440 - Marketing Strategy Units: 3
• MKTG 485 - Establishing New Enterprises Units: 3
• MKTG 487 - Practicum in Small Business Management Units: 3
• MKTG 490 - Independent Study Units: 1-4
• MKTG 497 - Seminar in Selected Marketing Topics Units: 3
• MKTG 498 - Internship Units: 1-3

Marketing: Graduate

• BUS 607 - Marketing Management Units: 3
• MKTG 601 - Managerial Communication Units: 1.5
• MKTG 610 - Marketing Research Units: 3
• MKTG 612 - Marketing Analytics Units: 3
• MKTG 614 - Buyer Behavior Units: 3
• MKTG 620 - Product and Brand Management Units: 3
• MKTG 622 - Pricing Management Units: 3
• MKTG 624 - Sales and Distribution Management Units: 3
• MKTG 626 - Integrated Marketing Communications Units: 3
• MKTG 630 - Seminar in International Marketing Units: 3
• MKTG 640 - Seminar in Marketing Strategy Units: 3
• MKTG 690 - Independent Study Units: 1-4
• MKTG 697 - Seminar in Selected Marketing Topics Units: 3
• MKTG 698 - Internship Units: 1-3