Jul 31, 2021  
2019-2020 Cal State East Bay Catalog 
    
2019-2020 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 622 - Pricing Management


Units: 3
Pricing strategies, tactics, methods, laws, treatment of costs, effect of sales promotion, consideration of competition and customers for pricing. Lectures, discussion of relevant articles, and analyses of cases and pricing problems emphasized.

Prerequisites: BUS 607.
Equivalent Quarter Course: MKTG 6412.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.



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