Apr 18, 2021  
2019-2020 Cal State East Bay Catalog 
    
2019-2020 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 314 - Consumer Behavior


Units: 3
Major concepts, theories, and applications of consumer behavior. Focus on the “why” of marketing- why consumers prefer certain products and services to other alternatives and the techniques that marketers use to understand and influence consumer’s needs and wants.

Equivalent Quarter Course: MKTG 4417.
Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.



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