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Aug 24, 2024
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MKTG 612 - Marketing Analytics Units: 3 Marketing analytics metrics and models. Approach marketing issues analytically; make marketing decisions driven by quantitative evidence. Topics include resource allocation analytics, product analytics, marketing-mix analytics, customer analytics, and digital analytics. Quantitative techniques enforced through hands-on data analysis and case-based learning.
Prerequisites: Post-baccalaureate standing and BUS 607. Equivalent Quarter Course: MKTG 6402. Possible Instructional Methods: Entirely On-ground. Grading: A-F grading only.
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