Apr 18, 2021  
2019-2020 Cal State East Bay Catalog 
    
2019-2020 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 612 - Marketing Analytics


Units: 3
Marketing analytics metrics and models. Approach marketing issues analytically; make marketing decisions driven by quantitative evidence. Topics include resource allocation analytics, product analytics, marketing-mix analytics, customer analytics, and digital analytics. Quantitative techniques enforced through hands-on data analysis and case-based learning.

Prerequisites: Post-baccalaureate standing and BUS 607.
Equivalent Quarter Course: MKTG 6402.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.



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