Apr 18, 2021  
2019-2020 Cal State East Bay Catalog 
    
2019-2020 Cal State East Bay Catalog [ARCHIVED CATALOG]

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BUS 325 - Marketing Principles


Units: 3
Overview of marketing concepts and practical applications including considerations in designing effective marketing programs. Through a mix of lectures, discussions, and/or projects, students will understand the scope, the process, and the role of marketing in business firms and non-profit organizations. Please note: effective spring 2020 this course prefix and number will change from BUS 325 to MKTG 300.

Equivalent Quarter Course: MKTG 3401.
Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.



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