Apr 18, 2021  
2019-2020 Cal State East Bay Catalog 
    
2019-2020 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 630 - Seminar in International Marketing


Units: 3
Advanced knowledge and managerial skills needed in international marketing. Key topics include marketing concepts, tools, and considerations set in a cultural context. Case studies, lectures, and group/individual projects provide managerial insight and expertise in designing effective global marketing strategies.

Prerequisites: BUS 607.
Equivalent Quarter Course: MKTG 6470.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.



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