Dec 05, 2020  
2019-2020 Cal State East Bay Catalog 
    
2019-2020 Cal State East Bay Catalog [ARCHIVED CATALOG]

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COMM 387 - Advertising Design and Production


Units: 4
An applied course emphasizing creative copywriting and layout design, media planning and buying, and account management. Students acquire hands-on experience in the preparation of advertising materials for the Pioneer Advertising Agency.  

Prerequisites: COMM 357.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.



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