Apr 18, 2021  
2019-2020 Cal State East Bay Catalog 
    
2019-2020 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 425 - Business-to-Business Marketing


Units: 3
Strategy development for marketers whose customers include other businesses, the government, and institutions. It explores the buying behavior of organizations as customers. Other topics include segmentation, product development, distribution, pricing, and personal selling and sales management.

Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.



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