Jun 18, 2021  
2019-2020 Cal State East Bay Catalog 
    
2019-2020 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 424 - Sales Management


Units: 3
The sales process, the relationship between sales and marketing, sales force structure, customer relationship management, use of technology to improve sales force effectiveness, and issues in recruiting, training, motivating, compensating and retaining salespeople.

Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.



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