Apr 18, 2021  
2019-2020 Cal State East Bay Catalog 
    
2019-2020 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 640 - Seminar in Marketing Strategy


Units: 3
Concepts and tools used to develop strategic plans. Key topics include segmentation, targeting, positioning, differentiation, and other strategic considerations. Through case studies, lectures, simulations, and group projects, students acquire managerial insight and expertise in designing effective strategies.

Prerequisites: BUS 607.
Equivalent Quarter Course: MKTG 6420.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.



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