Jun 17, 2021  
2019-2020 Cal State East Bay Catalog 
    
2019-2020 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 415 - Corporate Communications


Units: 3
Development of organizational image campaigns by identifying corporate culture, corporate image, intra-organizational goals. Determining media strategies, tactics, and tools for lobbying, trade organization relations, press agentry, publicity, internal communications, and public opinion research included in the context of social responsibility. 

Equivalent Quarter Course: MKTG 4415.
Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.



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