Apr 18, 2021  
2019-2020 Cal State East Bay Catalog 
    
2019-2020 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 626 - Integrated Marketing Communications


Units: 3
Concepts and activities that comprise integrated marketing communication, and provides practice in solving marketing communication challenges. Cultivates students’ ability to become strategic decision makers in marketing communications: advertising, public relations, personal selling, sales promotions, and direct marketing.

Prerequisites: BUS 607.
Equivalent Quarter Course: MKTG 6413.
Possible Instructional Methods: Entirely On-ground.
Grading: A-F grading only.



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