Dec 05, 2020  
2019-2020 Cal State East Bay Catalog 
    
2019-2020 Cal State East Bay Catalog [ARCHIVED CATALOG]

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COMM 453 - Strategic Communication Campaigns


Units: 4
Applies theories and principles of advertising, public relations, political campaigns and marketing communication to research, creation and production of all aspects of an actual campaign. Emphasis on the importance of a coordinated effort integrating various strategic communication tools.  

Prerequisites: COMM 357 and COMM 358.
Equivalent Quarter Course: COMM 4530.
Possible Instructional Methods: Entirely On-ground, Entirely On-line, Hybrid (every section of this course may be taught both online and on-ground).
Grading: A-F grading only.



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