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Aug 24, 2024
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COMM 321 - Research in Persuasive Communication Units: 4 Social-scientific approaches to the study of persuasion. Emphasis on application of persuasion theories and principles, research on attitude structure and formation, attitude-behavior relationship, audience analysis, communication campaigns, and public opinion.
Possible Instructional Methods: Entirely On-ground. Grading: A-F grading only.
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