Apr 18, 2021  
2019-2020 Cal State East Bay Catalog 
    
2019-2020 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 485 - Establishing New Enterprises


Units: 3
In-depth coverage of procedures for setting up new businesses and of problems confronting managers during the critical start-up period.  Uses cases, situational analyses, and projects.

Prerequisites: All of: ACCT 215, BUS 325, BUS 330.
Equivalent Quarter Course: ENTR 4485.
Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.



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