Apr 18, 2021  
2019-2020 Cal State East Bay Catalog 
    
2019-2020 Cal State East Bay Catalog [ARCHIVED CATALOG]

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MKTG 430 - International Marketing


Units: 3
International marketing concepts and applications including environmental and other factors that impact global marketing practices.  Through a mix of lectures, cases, and/or projects, students will understand the role of culture in developing an international marketing strategy. 

Equivalent Quarter Course: MKTG 4470.
Possible Instructional Methods: Entirely On-ground, Entirely On-line.
Grading: A-F grading only.



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