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Nov 23, 2024
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2019-2020 Cal State East Bay Catalog [ARCHIVED CATALOG]
Marketing Minor
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 Return to: Programs of Study by Department
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Minor Requirements (24 units)
The Marketing minor is designed to provide professional understanding and technical skills needed for entry into specialized business functions related to marketing such as product management and branding, advertising and promotion, marketing research, sales, customer service, and marketing management. The minor program is designed to complement your primary field of study.
Note:
- Business Administration majors cannot declare this minor, but can choose the Marketing Management concentration in the Bachelor of Science in Business Administration program.
- No more than 9 units used to fulfill other requirements (e.g., for general education, a major, concentrations, or other minors) can be counted toward the requirements for the Marketing minor.
- Courses taken for CR/NC (credit/no credit) will not be counted toward the requirements for the Bachelor of Science in Business Administration (BSBA) program because courses for BSBA must be completed with a letter grade of “C-” or better (“C” or better for BUS 499).
Required Courses
The following 9 units are required. Please Note: BUS 325 is a prerequisite for MKTG courses listed in the Marketing minor.
Elective Courses
Select five (5) courses for 15 units from the following list:
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