Mar 28, 2024  
2015-2016 CSU East Bay Catalog 
    
2015-2016 CSU East Bay Catalog [ARCHIVED CATALOG]

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MKTG 4400 - Integrated Marketing Management


Units: 4
An integrative perspective of marketing management. Students acquire knowledge and skills in applying marketing mix variables in competitive decision making environments. Lectures, simulation, and/or cases used to emphasize integration of marketing mix variables. Prerequisites: MKTG 3401 ; any one course from MKTG 3410 , MKTG 3425 , MKTG 3440 , MKTG 3445 , and MKTG 4417 .



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