Jun 16, 2024  
2015-2016 CSU East Bay Catalog 
    
2015-2016 CSU East Bay Catalog [ARCHIVED CATALOG]

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MKTG 3410 - Advertising Management


Units: 4
Managing the firm’s advertising function: defining the market; integrating advertising into the marketing mix; setting advertising goals and budgets; developing message strategy and media plan; evaluating advertising campaigns, monitoring and assessing advertising expenditures; research applications; societal evaluation and regulation. Prerequisite or Co-requisite: MKTG 3401 .



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