MKTG 4417 - Consumer Behavior

Units: 4
Survey of theoretical foundations of consumer decision-making; in-depth analysis of contemporary factors influencing consumer behavior, including social, cultural, and psychological dimensions; extensive outside readings and case applications; student project required. Recommended: PSYC 1000 (or one of PSYC 1001 or PSYC 1005). Prerequisites: MKTG 3401 .