Jun 09, 2023  
2015-2016 CSU East Bay Catalog 
    
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2015-2016 CSU East Bay Catalog [ARCHIVED CATALOG]

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MKTG 4417 - Consumer Behavior

Units: 4
Survey of theoretical foundations of consumer decision-making; in-depth analysis of contemporary factors influencing consumer behavior, including social, cultural, and psychological dimensions; extensive outside readings and case applications; student project required. Recommended: PSYC 1000  (or one of PSYC 1001  or PSYC 1005 ). Prerequisites: MKTG 3401 .


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