Oct 03, 2024  
2015-2016 CSU East Bay Catalog 
    
2015-2016 CSU East Bay Catalog [ARCHIVED CATALOG]

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MKTG 3401 - Marketing Principles


Units: 4
Introduction to marketing principles, functions, and methods in creating and delivering value; evolution of the modern marketing system; market structure; internal and external variables in the design of marketing program including product, price, promotion, and distribution; social, legal, and ethical responsibilities of marketing. Prerequisites: Recommended prerequisite or co-requisite: ECON 2301 .



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