Mar 29, 2024  
2015-2016 CSU East Bay Catalog 
    
2015-2016 CSU East Bay Catalog [ARCHIVED CATALOG]

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MKTG 3440 - Products and Pricing


Units: 4
The process of both consumer and industrial product development, based on marketing intelligence, product introduction, strategy and pricing throughout product life cycle. Field observation and case discussion. Prerequisites: MKTG 3401 .



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