Mar 28, 2024  
2015-2016 CSU East Bay Catalog 
    
2015-2016 CSU East Bay Catalog [ARCHIVED CATALOG]

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MKTG 3445 - Marketing Research


Units: 4
Training in the process and techniques of marketing research. Topics include problem formulation, research design, development of research instrument, data collection and analysis, and report writing and presentation. Hands-on experience emphasized. Prerequisites: MKTG 3401 ; STAT 2010  or STAT 1000 ; PC Software Proficiency completed.



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