May 21, 2024  
2017-2018 CSU East Bay Catalog 
2017-2018 CSU East Bay Catalog [ARCHIVED CATALOG]

More Information on Semester Conversion 2018

Department of Marketing

Return to {$returnto_text} Return to: Departments

 Hayward Hills Campus MapThe Department Office is located on the 4th floor of the VBT building, Room 440.
We are open 9:00AM - 6:00PM Monday through Friday.
Dept. Phone: (510) 885 - 3307


Professor Emeritus

Norman Smothers, Ph.D. University of California, Berkeley



Jagdish Agrawal, Ph.D. State University of New York at Buffalo

Stevina Evuleocha, Ph.D. Ohio University

Sweety Law, Ph.D. Ohio State University

C. Joanna Lee (Chair), Ph.D. University of Texas at Austin

Cesar Maloles, Ph.D. City University of New York

Steve Ugbah, Ph.D. Ohio University


Associate Professors

Yi He, Ph.D. University of Hawai’i

Lan Wu, Ph.D. Georgia Institute of Technology


Assistant Professors

Judy Ma, Ph.D. Rensselaer Polytechnic Institute

Joon-Hee Oh, Ph.D. Georgia State University

Mission Statement:

Principal foundations of the Department of Marketing have been and continue to be quality instruction and scholarly activities of the faculty as well as the interaction between and among faculty, students, and the business community. The Department of Marketing fosters community connection and welcomes partnership opportunities that enhance educational experiences of our students.


Graduate Program

Advertising - Advisor


    Bachelor of ScienceMaster of Business AdministrationMinor

    Return to {$returnto_text} Return to: Departments