Jul 20, 2024  
2017-2018 CSU East Bay Catalog 
2017-2018 CSU East Bay Catalog [ARCHIVED CATALOG]

Business Administration, Marketing Management Option, B.S.

Business Administration (B.S.) 180 units

Program Description

The College of Business and Economics is committed to providing a broad and flexible professional education. The program offers students the knowledge and skills necessary to understand the changing global business environment and to prepare students for success in their professional careers. Recognizing the importance of ethics in the business community, business ethics is an important component in three of our required core classes.

The Business Administration major program is structured around a set of core courses enabling students to develop general business perspective and skills. Students are required to choose an area of specialization (option) corresponding to their desired career path. Each option allows students flexibility to customize their program by choosing option elective courses. The program is designed to encourage students to actively participate in shaping their program to fit their individual needs.

The undergraduate and the graduate programs in Business Administration are accredited by the Association to Advance Collegiate Schools of Business International (AACSB).

Undergraduate Student Success & Service Center

CBE’s Undergraduate Student Success & Service Center (USSSC) provides services that support and promote student success. For more information and advising, contact the USSSC in VBT 129, call (510) 885-3323 or email cbe_ssc@csueastbay.edu

Student Learning Outcomes

Students graduating with a B.S. in Business Administration from Cal State East Bay will be able to:

  1. Recognize and recall foundation knowledge relevant to business management.
  2. Integrate and think critically across functional areas to solve business problems.
  3. Understand and apply quantitative methods and tools in evaluating business problems.
  4. Apply technology to analyze business problems.
  5. Apply effective oral communication skills.
  6. Apply effective written communication skills.
  7. Apply effective team working skills.
  8. Understand ethical issues and derive solutions for ethical problems.

CBE Sample Programs

In order to ensure that prerequisite courses are taken in the proper sequence, contact the CBE Student Service Center at www. csueastbay.edu/cbe/students/usssc.  This site provides information, advising, online forms, sample programs and curriculum planning flow charts for each option in the business administration major.

Major Requirements (B.S.) 97-105 units

Expiration of Courses

Upper division major/option requirement courses will expire ten years after completion of the quarter in which they are earned. Expired courses cannot be used to fulfill degree requirements and must be replaced by current credits. Requests for waivers of the ten-year limit for extenuating circumstances, other than mere failure to register, are made to the department chair in which the course resides and the director of undergraduate programs.

Transfer of courses

Upper division courses will only be considered for equivalency or transfer credit if they are from AACSB accredited institutions. Exceptions will be made for programs that have current and signed agreements with the College of Business and Economics.
The B.S. degree requires a total of 180 units. The Business Administration major consists of 97-105 units. The Business Administration major requires three sets of courses:

  1. (I) lower division core courses with a grade of “C” or better for each course,
  2. (II) upper division core courses, and
  3. (III) courses to fulfill option requirements.
  • The core major consists of 73-77 units;
    • the Accounting Option consists of 28 units;
    • the Business Economics Option consists of 24 units;
    • the Entrepreneurship Option consists of 24 units;
    • the Finance Option consists of 24 units;
    • the General Management Option consists of 24 units;
    • the Human Resources Management Option consists of 24 units;
    • the Information Technology Management Option consists of 24 units;
    • the Marketing Management Option consists of 24 units;
    • the Operations and Supply Chain Management Option consists of 24 units.
  • GE/USHG/UWS consists of 84 units (some courses may double-count units - see your advisor).
  • Free Electives (if any) consist of any remainder units to reach the 180 total units (see your advisor). 

Prerequisite Courses

Students must have completed the prerequisites listed in the course descriptions for any course they use to satisfy the following requirements. Two key MATH prerequisites are listed here, their units are not included in the Major’s total units.  Check all course descriptions to be sure all prerequisites are met.

  • Units: 4
  • Units: 4
  • Digital Proficiency can be fulfilled by completing ITM 1270  (offered below) or in one of the following ways: 1) Pass the Digital Proficiency test administered quarterly by the Department of Management, College of Business and Economics. Contact CBE Undergraduate Student Success & Service Center for details regarding the test or 2) Receive a total scaled score of 50 or higher on the “Information Systems and Computer Applications” test administered by College Board’s College-Level Examination Program (CLEP). Note that the total scaled scores fall between 20 and 80. Your total scaled score must be at least 50, which does not mean 50%. Browse http://www.collegeboard.com/student/testing/clep/ex_isca.html for all details regarding the “Information Systems” test.

Upper Division Core (44 units)

All lower division core requirements must be completed prior to enrollment in upper division courses. NoteNeither ECON 3107 nor MGMT 4670 can be used as an elective for any Business Administration options. Students who choose the Accounting option are strongly encouraged to take ACCT 4911 Accounting Ethics  that counts towards the requirement of 4 quarter units of accounting ethics on the Ethics Study for California CPA (Certified Public Accountant) licensure.

Marketing Management Option (24 units)

The task of marketing is to help an organization create and maintain satisfying relationships with its important customers. Students completing the Marketing Management option acquire the knowledge and skills necessary to understand the needs of customers and the market, to design effective marketing strategies, and to successfully implement and monitor the chosen marketing program. Global competition coupled with technological advances forces both for-profit and nonprofit organizations to revitalize the marketing function for their success. The growing awareness of the importance of marketing has led to an increase in the number of marketing positions available. The option prepares students for careers in advertising and promotion, brand and product management, sales and sales management, retailing, non-profit, international marketing, marketing research, new product planning, marketing logistics and public relations.

Required Option Courses:

Three course (12 units) required:

Option Elective Courses:

Choice of three courses (12 units) from the following list of Marketing courses:

Strongly Recommended:

One of the following courses are recommend:  Note: PSYC courses may also satisfy lower division G.E. requirements.

Course Descriptions

Use this link to see all Course Descriptions  available throughout this catalog.

Other Undergraduate Degree Requirements

In addition to major requirements, every student must also complete the University requirements for graduation which are described throughout this catalog. These include the General Education-Breadth requirements; the second composition (ENGL 1002 ) requirement; the cultural groups/women requirement; the performing arts/activities requirement; the U.S. history, U.S. Constitution, and California state and local government requirement; the University Writing Skills Requirement; and the residence, unit, and grade point average requirements.