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2017-2018 CSU East Bay Catalog [ARCHIVED CATALOG]
Business Administration, Marketing Management Option, M.B.A.
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CBE Graduate Programs, M.A., M.B.A., M.S.
Description of Programs
The mission of the College of Business and Economics is to prepare students to make ethical choices and succeed in a dynamic business environment shaped by the challenges of a competitive global economy, emerging technologies, and diverse stakeholders. All CBE programs are accredited by AACSB International - The Association to Advance Collegiate Schools of Business.
The College of Business and Economics offers the following master’s degrees (click on each link for further information):
Transfer of Courses
Upper division prerequisite and foundation and graduate courses will only be considered for equivalency or transfer credit if they are from AACSB accredited institutions. Exceptions will be made for programs that have current and signed agreements with the College of Business and Economics.
Graduate Courses
Restricted to “Classified” and “Conditionally Classified” Graduate Students.
Classified Graduate Standing
A student who has been admitted to the M.A. program by meeting the requirements established in item 1 above; has fulfilled all prerequisite coursework and other requirements such as the University Writing Skills Requirement (UWSR); and has a strong background in economics may begin as a “Classified Graduate” student. Students admitted into the program but lacking such background will be designated as “Conditionally Classified Graduate” students until deficiencies are made up and they are recommended for “Classified Graduate” standing by the department. The student must have satisfied the University Writing Skills Requirement (UWSR) to become a “Classified Graduate” student. For information on meeting the University Writing Skills Requirement, see the Testing Office website at www.csueastbay.edu/testing or call 510.885.3661.
Conditionally Classified Graduate Standing
A student who has been admitted to a graduate degree program but who has not satisfied all prerequisite coursework or other requirements such as the University Writing Skills Requirement is a “Conditionally Classified Graduate” student. A student may be admitted to a graduate degree program as a “Conditionally Classified” graduate student upon:
- submission of a written application, with required supporting documents, to the Admissions Office declaring an intent to pursue the M.A. degree in Economics;
- acceptance by the department; and
- completion of other appropriate requirements as specified in the Admission/Graduate chapter in this catalog.
Course prerequisites are enforced but may be waived per approval of the director of Graduate Programs.
Business Administration (M.B.A.) Program Information
Graduate Faculty Advisors for M.B.A. Options
- M.B.A./Entrepreneurship: Brian McKenzie
- M.B.A./Finance: Fung-Shine Pan
- M.B.A./Human Resources and Organizational Behavior: Asha Rao
- M.B.A./Information Technology Management: Hongwei Du
- M.B.A./Marketing Management: Lan Wu
- M.B.A./Operations and Supply Chain Management: Zinovy Radovilsky
- M.B.A. Strategy and International Business: Gregory Theyel, Yi Jiang
- M.B.A./Global Innovators: Yi Jiang, Glen Taylor
Admission
The M.B.A. is open to students who hold a baccalaureate degree from an accredited college or university. Each applicant is evaluated on the basis of
- past academic performance as reflected in undergraduate grade point average and subsequent coursework; and
- results of the Graduate Management Admissions Test (GMAT) in verbal, quantitative, and the “Index Score” that involves the total GMAT score, Index Score = (Upper Division GPA x 200) + Total GMAT]. Admission to the program is selective. The average GPA and GMAT score of applicants admitted to the program varies from year to year. For the MBA with Options last admitted students profile, please visit: www20.csueastbay.edu/cbe/mba-options/Student-Profile.html
- GRE score, if provided, is accepted in place if GMAT. GMAT may be waived for applicants with five years or more work experience. Applicants’ eligibility for a GMAT waiver is discussed during their personal interview, in which their professional achievements and academic background are addressed.
Proficiencies
All Conditionally Classified M.B.A. students must fulfill the University Writing Skills Requirement (UWSR) and M.B.A. program proficiencies. The Writing Skills Requirement could be met as an undergraduate or graduate student at one of the CSU system campuses, with a score of 4.5 or better on the GMAT essay, by passing the Writing Skills Test (WST) or through coursework. Information about the Writing Skills Test and the courses can be found on the Testing Officewebsite. The Website contains information on test dates, registration procedures and fees. Further information can be obtained from the Testing Office, Library, Room LI 3165A, phone 510-885-3661. If students have not satisfied the UWSR before they begin their graduate work, they must either take the WST or enroll in a first tier course by the end of their first quarter in the program.
Students are also expected to have completed M.B.A. proficiency requirements in introductory mathematics and statistics with a grade of “C” or better and within 7 years of starting in the program. To satisfy the mathematics proficiency, students must complete the equivalent coursework in intermediate algebra, MATH 1130 or an equivalent course. The statistics requirement may be met by a course in statistics that is equivalent to STAT 1000 or STAT 2010 .
Requirements for Graduation
To be eligible for the M.B.A. a student must have been Advanced to Candidacy (see Graduate Degree Information chapter of the catalog) and have completed 52-64 quarter units meeting the following criteria:
- All have a course grade of “C” or better.
- Have a combined 3.0 grade point average (minimum) in all units taken to satisfy the requirements of the student’s degree program.
- Have no more than 16 units for extension and/or transfer credit (any extension and/or transfer credit must be approved by the Program Director) and/or coursework taken in “Unclassified Postbaccalaureate” status.
- All units earned within the five years immediately preceding the completion of the requirements for the degree.
- Have completed a satisfactory program of study, defined below.
M.B.A. Coursework 52-64 units
Fundamental Coursework (0-12 units)
Fundamental coursework must be completed before enrolling in any M.B.A. core course, except MGMT 6120 and MKTG 6120 . Fundamental coursework can be waived by passing an exam on a course by course basis. Exams are offered once per quarter. There is a fee of $25 for each exam. Please see the M.B.A. website http://www.mba.csueastbay.edu or contact the CBE Graduate Programs Office (VBT 430, phone 510.885.2419) for dates and registration information.
Core Coursework
Nine courses (36 units) required from the following: Note: MGMT 6120 and MKTG 6120 should be taken before other core courses. These two courses only require proficiencies as prerequisites. All remaining core courses require both proficiencies and fundamental coursework.
Core Capstone
Choice of two courses (4 units) from the following:
Option Requirements:
A Master of Business Administration (M.B.A.) degree can be completed by choosing 12 units of electives or by choosing an option. The individual links will provide further information below.
- Business Administration, M.B.A.
- Business Administration, Entrepreneurship Option, M.B.A.
- Business Administration, Finance Option, M.B.A.
- Business Administration, Global Innovators Option, M.B.A.
- Business Administration, Human Resources and Organizational Behavior Option, M.B.A.
- Business Administration, Information Technology Management Option, M.B.A.
- Business Administration, Marketing Management Option, M.B.A.
- Business Administration, Operations and Supply Chain Management Option, M.B.A.
- Business Administration, Strategy and International Business Option, M.B.A.
Marketing Management Option (12 units)
Select three courses from the following:
Course Descriptions
Use this link to see all Course Descriptions available throughout this catalog.
Other Graduate and Post-Baccalaureate Degree Requirements
In addition to departmental requirements, every student must also satisfy the university requirements for graduation which are described throughout this catalog. These requirements include the 32-unit residence requirement, the five-year rule on currency of subject matter, the minimum number of units of 6000-level courses, the 3.00 grade point average, and the University Writing Skills Requirement. For information on meeting the University Writing Skills Requirement, see the Testing Office website or call 510.885.3661.
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